THE ERA OF BIG TECH MOONSHOT IS OVER

GOOGLE IS CONSIDERING A NEW SEARCH ENGINE FOR GEN Z.

GOOGLE HAS RELEASED NEW FEATURES TO TRY AND ATTRACT YOUNGER USERS WHO HAVE REPORTEDLY TURNED TO TIKTOK AS A SEARCH ENGINE.

A NEIGHBORHOOD "VIBE" FEATURE IS UPDATED WITH SOME FEATURES.

MANY OF GOOGLE'S ANNOUNCEMENTS SEEM TO AIM TO MAKE THE SEARCH PROCESS MORE VISUAL — AND MORE FUN.

TIKTOK HAS BEEN QUIETLY CHIPPING AWAY AT GOOGLE'S SEARCH ENGINE DOMINANCE, 

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ESPECIALLY AMONG YOUNG PEOPLE, AND GOOGLE HAS ANNOUNCED A NUMBER OF NEW FEATURES THAT SEEM TO TRY TO BEAT THE COMPETITION.

AT A CONFERENCE IN JULY, GOOGLE VP PRABHAKAR RAGHAVAN TOLD ATTENDEES THAT ACCORDING TO GOOGLE'S INTERNAL DATA

"WHEN LOOKING FOR A PLACE TO HAVE LUNCH, ALMOST 40% OF YOUNG PEOPLE DON'T GO TO GOOGLE MAPS OR SEARCH, 

BUT TO TIKTOK OR INSTAGRAM," SAID PEGGY LEE, A SPOKESWOMAN FOR THE GROUP.

AT GOOGLE'S "SEARCH ON" EVENT ON WEDNESDAY, THE TECH GIANT ANNOUNCED SEVERAL VISUAL CHANGES TO ITS MAPS

AND SEARCH FEATURES TO WIN BACK THOSE YOUNG USERS AND POTENTIALLY MAKE THE SEARCH PROCESS MORE FUN.

THIS ISN'T THE ONLY RECENT ANNOUNCEMENT AIMED AT TAKING OVER TIKTOK.

YOUTUBE, WHICH IS OWNED BY GOOGLE, ANNOUNCED LAST WEEK

THAT IT WOULD SHARE ADVERTISING REVENUE WITH SHORT-FORM CREATORS IN AN APPARENT ATTEMPT TO LURE INFLUENCERS AWAY FROM TIKTOK AND REELS.

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